This is an guest post from Louise Hetherington, assistant structural engineer at Atkins and participant in UWE Bristol’s Women Like Me programme. Louise has been involved in developing Engine-Ears, Atkins’ first STEM video for 7-11 years olds, and tells us more about it here.
Getting STEM animated
With support from Fifty One Films, the Atkins business created Engine-Ears. It’s an upbeat, catchy animation designed to appeal to children. The film explores what engineers do to shape the world around us in a relatable and understandable way. And it’s worked. With over 200,000 views on YouTube and other social media platforms, Engine-Ears has been delighting children all over the country.
But we didn’t stop there. To accompany the video, we created a resource pack for teachers, pulling ideas from the video into classroom activities. Rather than reinventing the wheel, we believed sharing resources across the engineering community would be the most efficient way forward. So we used well known resources from other companies, referencing the good work they’ve done. Going forward we want to share our teacher pack and video with others in the industry, so together we can spread the message even further.
Diversity in early careers
The Atkins business has also created an inspiring video that encourages career seekers to consider a STEM profession. Rather than just focusing on engineering, the video highlights transport planning, civil engineering and architecture. By selecting other roles within the Atkins business, the video continues to highlight that diversity is key within the engineering community. Our aim is to widen the talent pool and not just encourage the stereotypical demographic to pursue a specific career.
Let’s shape the future together
We believe STEM promotion is most powerful when we work as a team. No one company or person can spread the message as well as a whole industry pulling together. The Atkins business is pushing forward to ensure there are fun and engaging STEM sessions in our offices and at local schools. But it’s not about promoting the company, it’s about promoting the subjects and careers available. We hope to share our knowledge and resources with others to shout the message louder. We all want the same thing – to make sure the engineers of the future know it’s a fantastic career path and it can be the right choice for them, regardless of their gender, race or background.
This blog post was adapted from an original posted on the Engineering our Future blog on 06/11/18, for more information visit https://blogs.uwe.ac.uk/engineering/